Introducing POCMA Research
Announcment
|
March 17, 2025
The Point of Care Marketing Association (POCMA) is proud to launch POCMA Research, a new channel dedicated to uncovering strategic insights, data-driven trends, and actionable intelligence in healthcare marketing. As healthcare continues to transform through digital innovation and shifting patient behaviors, understanding these dynamics becomes crucial for marketers.
Our inaugural report, set for release ahead of the POC Now Summit, provides an in-depth analysis of the rapidly evolving healthcare landscape, highlighting the unprecedented growth and strategic value of Point of Care (POC) marketing. With recent data showing a 171% increase in POC marketing spend from 2019 to 2023, the channel has emerged as a critical component in delivering highly personalized, targeted communication to both healthcare providers and patients at key moments in their healthcare journey.
POCMA Research equips healthcare marketers with insights that enable more effective engagement, better patient outcomes, and strategic integration of POC within broader omnichannel strategies.